Shad Prepares New Album With Jon Kabongo Collab “K.I.S.S.”

Canadian rap staple Shad is finally ready to return with Start Anew, his first album in more than four years. Leading the charge is “K.I.S.S.,” a sharp collaboration with Jon Kabongo built around the phrase Keep It Simple Stupid. On the track, Shad drives home the point with lines like, “The truth is bulletproof / If you wanna prove it / Shoot / Keep it simple stupid.” The acronym doubles as both a reminder and a mantra, giving fans a taste of the thoughtful yet catchy energy he’s bringing into this new era.