Offset Gets Personal With “Something I Need” And A Unique Fan Hotline

Offset is switching things up with his new single “Something I Need.” The Atlanta rapper gave the release a creative rollout by launching “NEED FM,” a hotline where fans can call and share their relationship problems, with Offset potentially offering advice.

The idea adds another layer to the song, which takes a more personal look at relationships and what people want from them. Instead of relying only on the usual music video and social media rollout, Offset is using the concept to connect the song with his fans in a different way. “Something I Need” could also give listeners a look at a more personal side of his music as he moves into his next chapter.