Hit-Boy is entering a new era of freedom with the release of his latest single, “What’s The Deal?” — his first official drop since breaking free from a long-standing publishing contract. More than just a track, it’s a declaration of independence, reflection, and realignment.
The Grammy-winning producer-turned-rapper doesn’t hold back on the mic, opening up about betrayal and growth. Over a gritty beat, Hit-Boy raps with clarity and confidence: “Got some old homies, I swear I used to love ’em / Gave em all a fair shot before I said fck ’em.”* The bar sets the tone for the track, showcasing a man who’s been through industry politics and personal fallout, but still stands tall.
Behind the scenes, there’s an even bigger story. Hit-Boy revealed that it was none other than Jay-Z who helped him finally get out of the restrictive publishing deal he’d been locked in for years. The gesture not only gave Hit-Boy ownership over his work but the creative freedom he’s long deserved. “Forever grateful,” he said in a recent post, adding that Hov’s guidance came at the right time.
“What’s The Deal?” isn’t just a song — it’s a milestone. For someone who’s produced for legends like Nas, Kanye West, and Beyoncé, this marks a fresh chapter: independent, unfiltered, and fully in control.
Expect more to come from this new era of Hit-Boy. If this single is any indication, he’s got plenty to say — and now, nothing to hold him back.
