In the most unexpected but undeniably hard hitting crossover of the year, Dreamville’s technical wizard JID has partnered with Kellogg’s Frosted Flakes to resurrect a 90s icon. Released on February 18, 2026, “HEY TONY!” is a modern, high energy reimagining of the classic “Hey Tony” jingle, transformed into a motivational “cultural hype anthem.” Produced by long time JID collaborator Christo, the track blends the nostalgic DNA of the original melody with a heavy drum and bass inspired hip hop beat, proving that JID’s elite level lyricism is “gr-r-reat” even when the subject is breakfast.
The collaboration is deeply personal for the Atlanta native, who grew up as a competitive football player fueled by the sugar coated flakes. In the track, JID spits verses about Tony the Tiger being his “day one homie” who put a “battery in his back” during early morning practices. The campaign culminated today, February 22, 2026, with the “Day Ones” Bowl Game in Atlanta—a 7 on 7 youth football showcase where JID performed the track live during halftime alongside his high school alma mater’s marching band. To celebrate the drop, JID also released a “Day Ones” merch collection on his official website, featuring a limited edition cereal box with custom artwork of himself and Tony, a QR code to the song, and even a custom crossword puzzle to satisfy his love for wordplay.
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