AJ Tracey is pulling back the curtain on his life like never before with his latest single “3rd Time Lucky”—a raw and vulnerable record that finds the West London rapper opening up about his mother’s battle with cancer and the struggles that shaped his come-up.
The track arrives in the lead-up to his highly anticipated third studio album, “Don’t Die Before You’re Dead,” which is set to drop June 13 via Revenge Records. Known for his sharp flows and chart-topping bangers, Tracey takes a different route here, delivering a heartfelt reflection that hits deeper than the usual flexes and bravado.
“‘3rd Time Lucky’ is about going through tough times with your loved ones, but coming through stronger at the end of it,” Tracey shared in the YouTube description. “I wanted to be honest but also hopeful, to help give strength to all those who need it.”
The production is stripped back and soulful, letting his lyrics take center stage. It’s an emotional pivot that shows a more mature side of AJ—one that isn’t afraid to get personal and use his platform to connect on a human level.
With “Don’t Die Before You’re Dead” just around the corner, this single sets the tone for a project that could mark a defining chapter in Tracey’s career.
Stream “3rd Time Lucky” now and get ready for the full album on June 13.
