Joey Bada$$ takes a trip down memory lane with the release of the video for his latest single, “Eulogy,” from the album 2000.
Directed by Waqas Ghani, the grainy visual showcases the Brooklyn rapper’s recent day-to-day activities as he reflects on life and lost loved ones. Studio recordings, press runs, and tour footage are intertwined with Joey’s thoughtful lyrics.
“Time will tell, it reveals and it heals so I chill / Another day, another deal, made another mill’.” Joey raps, showing his journey in the music industry. However, he doesn’t shy away from addressing the harsh reality of violence: “But what do that mean when these kids still getting killed over no reason? / R.I.P. my cousin Rell’, yo, I’m still grieving,” he solemnly reflects in front of a Notorious B.I.G. mural.
2000 is Joey Bada$$’s third studio album released last year, featuring collaborations with artists like Diddy, Westside Gunn, Chris Brown, JID, Larry June, and Capella Grey. Since then, he released his latest single, “Fallin,” in April.
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